Are you a real estate agent (realtor), small business owner or family local business owner? Have you spent time updating your website to document Geo-Targeted pages specific to your local markets? If no, I cannot stress enough the importance of taking on this initiative. More and more consumers are looking to shop for products and/or services by typing in specific geo-terms like: county names, cities, and zip codes as part of their search criteria.
Building Geo-Targeting Content Pages:
It is fun building out Geo-Targeting content pages for real estate agents or local businesses. You can choose to add the pages directly to your website or you blog for your potential clients to review. We did some work for a terrific Chester County Real Estate Agent.
Here is a sample Real Estate Geo-Targeting page:
Exton PA Real Estate:
When you think of a great place to raise your family, think Exton PA. Exton real estate is an excellent investment. Families and commuters alike do appreciate the town’s quiet lifestyle and high standard of living. Exton has seen considerable growth in the last 20 years with new commercial developments, homes for sale, townhouses, condos and local small businesses within Chester County, Pennsylvania. It is known for its fantastic schools, community functions and fun environment. Everyone seems to love many Chester County attractions including the Brandywine River and Longwood Gardens, boating, fishing, biking and swimming are popular outdoor activities at nearby Marsh Creek State Park, which contains a 535-acre lake.
Great Place to Work:
Many people did not know that Chester County, PA is known as the second silicon valley of the United States. This is due to the rich number of software and technology businesses found in this area. Chester County area has one of the highest per capita incomes in country. Come see what Exton PA has to offer.
Top Quality Education:
Downingtown High School is a secondary school located in Downingtown, Pennsylvania and Uwchlan Township, Pennsylvania. Population growth in the burgeoning Downingtown Area School District forced the original Downingtown High School to split into two campuses: Downingtown High School East Campus and Downingtown High School West Campus. While still legally considered one school, the two campuses (usually referred to simply as "East" or "West") are generally regarded as separate entities. While Downingtown West is located in the original high school's building within Downingtown, Downingtown East is actually located in Lionville, the northern side of Exton, Pennsylvania. Downingtown High School was rated a 9 out of 10 for great schools based on a series of data analysis.
Snippets of History:
George Washington fought the battle of the Brandywine, the biggest battle of the American Revolution, in Chester County; the Paoli Massacre was long regarded as the second nastiest event of that campaign. The only President of the United States to come from Pennsylvania (James Buchanan) haled from Lancaster, not terribly long after it split off from Chester County. Chester County was one of the three original Pennsylvania counties created by William Penn in 1682.
Closing Remarks:
In closing, some businesses like to configure geo-target pages for multiple cities and counties. Others like to work with townships, neighborhoods and communities. Whatever you decide keep focused on your local areas where you can get the biggest return on your investment. Then create the appropriate geo-target pages and ensure all the internal linking is completed.
All my best as your grow your business online!
Dan Dunleavy
FixtoFlip Consulting
484.883.9114
Sunday, August 5, 2012
Sunday, October 26, 2008
SEO TIPS: Does your website bring in New Business?
Many real estate professionals were provided with a website from their Real Estate Agency and others decided to purchase one on their own. Many website companies will charge you a reasonable fee to provide you with a user-friendly website. However, here is the million dollar question! Is anyone finding your website?
Did You Know?
The NAR Profile of Home Buyers and Sellers has found annual percentage of home buyers using the internet as their source was 84% for 2007. Also, did you know approximately 80% of home buyers are finding their realtor online and typically selecting the first one they see online? So, are you the realtor their finding online? How well does your website rank on Google, Yahoo or MSN? Have you ever checked?
These are important questions for each realtor to consider. As more and more information becomes available to the savvy home buyer, they are taking advantage of all the key resources before talking to an agent. What can you do to help position your business for success online?
Consider searching for a reputable Search Engine Optimization (SEO) consultant to develop a personalized Search Engine Marketing (SEM) plan for your business. Here are a few services that should help:
Did You Know?
The NAR Profile of Home Buyers and Sellers has found annual percentage of home buyers using the internet as their source was 84% for 2007. Also, did you know approximately 80% of home buyers are finding their realtor online and typically selecting the first one they see online? So, are you the realtor their finding online? How well does your website rank on Google, Yahoo or MSN? Have you ever checked?
These are important questions for each realtor to consider. As more and more information becomes available to the savvy home buyer, they are taking advantage of all the key resources before talking to an agent. What can you do to help position your business for success online?
Consider searching for a reputable Search Engine Optimization (SEO) consultant to develop a personalized Search Engine Marketing (SEM) plan for your business. Here are a few services that should help:
- Research: Your SEO webmaster should do an evaluation of your website to determine the best keywords and keyword phrases for your business.
- Assessment: You need to know what is your current ranking. Is it poor? Do you have this wonderful looking website, but no one is finding it! Or, are you rankings great? What are your current rankings on Google, Yahoo and MSN? The consulting company should be able to generate a report on your ranking against the best keywords (phrases).
Development: The Company you choose to work with should be able to document an SEO/SEM Plan. You might not understand everything in it, but that is ok.
Consultation: Spend some time with the SEO Company going through the plan and get a basic understanding of the work being performed and how long it will take for them to complete the work. - Budget: You need to think about this prior to even calling someone to help with your SEO issues. SEO work is not cheap, but the time, resources and effort your SEO consultant puts in is hard work. Trust me on this one, I have been doing this work for my own websites and it is very time consuming.
- Metrics: Make sure they provide you with a baseline of metrics, so you understand where you website is ranked and positioned today. This is very important! Once they have completed their initial work, your website is indexed again and now you can rerun your metrics to evaluate the improvements.
- Patience: SEO work is very tedious and not an exact science. It will take time to improve your rankings. (Months) Try to get a fixed cost contract for the initial work and then an on-going maintenance contract for the SEO master to continuous improve your rankings.
Again, is anyone finding your business online?
I hope this information is helpful to you. Take Care.
Dan Dunleavy
President, FixtoFlip Inc (The Tools and Resources you need to Fix and Flip Real Estate Profitably!)
484.883.9114 or visit us at http://www.fixtoflip.com/
(New) We are now providing the latest Finance & Investment Video News all updated daily. Check out this link: http://www.fixtoflip.com/news.php?#42
Tuesday, August 12, 2008
Can You Increase Your Business Through Buyer’s of REOs?
The (total) number of real estate transactions is down. For most realtors this means less business and less income. The number of foreclosures is way up! Combining these two realities opens up a broad new category of opportunities for agents with vision, patience, and creativity is a key to success in this rocky market. Sales of foreclosure properties have been climbing and the numbers are expected to continue for some time. Listing foreclosures is not for the faint at heart but bringing buyers to the table can be good business! The most accessible (from a buyer’s point of view) type of foreclosure property is the REO (Real Estate Owned).
A quick summary of the foreclosure process might be helpful here. When a lender decides that they must take action to protect their interest in a failing loan, they must file a Notice of Default (NOD) or in some jurisdictions lis pendens. This is the first time the bank is required to publicly pronounce their intent to act on their interest in a specific property. The borrower is given a time to cure by statute and the time varies by state. At the end of the cure period an auction on the county courthouse steps is held. This is usually called a Trustee Sale. The buyer is almost always the lender. Once the lender takes the title to the property it becomes an REO. The lender can now sell the property just like any other property owner.
Each property can only be listed by one realtor but a buyer’s agent can show many available properties. The competition for REO listings is intense and the institutional owners’ expectations are high for the listing broker. Buyer’s brokers have more flexibility in their approach to the booming REO market. Hundreds of thousands of buyers are surfing the net on a daily basis to find foreclosed properties.
The realtor that can deliver an extensive list of available properties, including foreclosed REO properties, to potential buyers will have more to show and offer their clients and they will ultimately close more deals and make more money. A buyer’s agent, armed with an accurate list of bank-owned properties for sale, has a real advantage. We are working to bring products to market to assist realtors who wish to explore this market.
Want to get in on the action so many others are experiencing? Share your thoughts on the topic and expand your business opportunities. Click Here
Dan Dunleavy
President, FixtoFlip Inc (The Tools and Resources you need to Fix and Flip Real Estate Profitably!)
(954) 889-7092 or visit us at http://www.fixtoflip.com
A quick summary of the foreclosure process might be helpful here. When a lender decides that they must take action to protect their interest in a failing loan, they must file a Notice of Default (NOD) or in some jurisdictions lis pendens. This is the first time the bank is required to publicly pronounce their intent to act on their interest in a specific property. The borrower is given a time to cure by statute and the time varies by state. At the end of the cure period an auction on the county courthouse steps is held. This is usually called a Trustee Sale. The buyer is almost always the lender. Once the lender takes the title to the property it becomes an REO. The lender can now sell the property just like any other property owner.
Each property can only be listed by one realtor but a buyer’s agent can show many available properties. The competition for REO listings is intense and the institutional owners’ expectations are high for the listing broker. Buyer’s brokers have more flexibility in their approach to the booming REO market. Hundreds of thousands of buyers are surfing the net on a daily basis to find foreclosed properties.
The realtor that can deliver an extensive list of available properties, including foreclosed REO properties, to potential buyers will have more to show and offer their clients and they will ultimately close more deals and make more money. A buyer’s agent, armed with an accurate list of bank-owned properties for sale, has a real advantage. We are working to bring products to market to assist realtors who wish to explore this market.
Want to get in on the action so many others are experiencing? Share your thoughts on the topic and expand your business opportunities. Click Here
Dan Dunleavy
President, FixtoFlip Inc (The Tools and Resources you need to Fix and Flip Real Estate Profitably!)
(954) 889-7092 or visit us at http://www.fixtoflip.com
Sunday, June 1, 2008
How to Make Your Home Recession Proof?
FixtoFlip.com was asked to share our thoughts for this article. We were glad to have the opportunity to work with MainStreet.com and they did a terrific job on the article. Here are a few thoughts from the article:
Home improvements can also increase your asking price when you sell, and can result in your home being sold sooner than later. (Of course, where your house is located should always be considered before you begin recession-proofing your home, not every home will benefit from home improvements in the same way.) Here are a few tips to recession-proof your abode:
CURB APPEAL Spend a little time on landscaping. "Within the first 30 seconds, people are passing judgment on your house," says Dan Dunleavy, CEO of Fix to Flip. If you’re a do-it-yourself type, then this will cost you absolutely nothing for labor. A quick trip to Sears (SHLD) is a good place to start for landscaping tips. Hiring a landscape artist on, say, Craigslist might cost you $22 an hour and up. The payoff is a house that might be easier to sell. GET BEAUTIFUL ON THE INSIDE "Flooring, painting, carpeting and molding" are the first things you see when you walk through the door, says Dunleavy. It should be "eye candy," which means no carpet that predates the birth of its homeowner. Other rooms to modernize? The kitchen and the bathroom. "People want a bathroom that looks appealing," says Dunleavy. "They don’t want a stone age bathtub or sink." A contractor might hit your wallet "pretty hard" but there are websites, such as the Do It Yourself Network that can help you with your own home improvements. And even though a new toilet from Home Depot (HD) might cost you $149, the added value is real. "Bathrooms are a big deal," says Dunleavy
There are more ideas in this article. To read the full article go to: MainStreet.com
Dan Dunleavy
President, FixtoFlip Inc
(954) 889-7092
http://www.fixtoflip.com/
The Tools and Resources you need to Fix and Flip Real Estate Profitably!
New at FixtoFlip.com:
Flip Tips White Papers
FixtoFlip.com Newsletter
Other Blog Entries:
Flip Tips: (Flipping Houses) How do I find a Home Inspector?
Flip Tips:(Flipping Houses) Buyers Market, so Why not invest?
Flip Tips (House Flipping) A Newer, Smarter, Flipper
Flip Tips 2. (Getting Connected) Flip Tips (House Flipping or Rehab)
FixtoFlip.com has a New Integration for Adding House Flipping (Rehab) Properties.
Watching The Numbers
Not All Doom and Gloom
Home improvements can also increase your asking price when you sell, and can result in your home being sold sooner than later. (Of course, where your house is located should always be considered before you begin recession-proofing your home, not every home will benefit from home improvements in the same way.) Here are a few tips to recession-proof your abode:
CURB APPEAL Spend a little time on landscaping. "Within the first 30 seconds, people are passing judgment on your house," says Dan Dunleavy, CEO of Fix to Flip. If you’re a do-it-yourself type, then this will cost you absolutely nothing for labor. A quick trip to Sears (SHLD) is a good place to start for landscaping tips. Hiring a landscape artist on, say, Craigslist might cost you $22 an hour and up. The payoff is a house that might be easier to sell. GET BEAUTIFUL ON THE INSIDE "Flooring, painting, carpeting and molding" are the first things you see when you walk through the door, says Dunleavy. It should be "eye candy," which means no carpet that predates the birth of its homeowner. Other rooms to modernize? The kitchen and the bathroom. "People want a bathroom that looks appealing," says Dunleavy. "They don’t want a stone age bathtub or sink." A contractor might hit your wallet "pretty hard" but there are websites, such as the Do It Yourself Network that can help you with your own home improvements. And even though a new toilet from Home Depot (HD) might cost you $149, the added value is real. "Bathrooms are a big deal," says Dunleavy
There are more ideas in this article. To read the full article go to: MainStreet.com
Dan Dunleavy
President, FixtoFlip Inc
(954) 889-7092
http://www.fixtoflip.com/
The Tools and Resources you need to Fix and Flip Real Estate Profitably!
New at FixtoFlip.com:
Flip Tips White Papers
FixtoFlip.com Newsletter
Other Blog Entries:
Flip Tips: (Flipping Houses) How do I find a Home Inspector?
Flip Tips:(Flipping Houses) Buyers Market, so Why not invest?
Flip Tips (House Flipping) A Newer, Smarter, Flipper
Flip Tips 2. (Getting Connected) Flip Tips (House Flipping or Rehab)
FixtoFlip.com has a New Integration for Adding House Flipping (Rehab) Properties.
Watching The Numbers
Not All Doom and Gloom
Thursday, May 1, 2008
Secrets in Buying a Bargain Property!
You would be surprised how your business and personal relationships can help you find your next FixtoFlip bargain properties. You truly get the best deals by finding the property early and discovering the real bargains. Negotiating the selling price is truly where must flippers make their money! Investors understand finding the FixtoFlip bargains can take awhile in order to find a diamond in the rough but with patients, the right network relationships, and bargaining to get your price. You can succeed!
Networking is key to finding your next flip and there are many personal and business relationships to consider for your next FixtoFlip bargain. Let me share a list of potential areas of finding your next deal. Please keep in mind I don’t condone all these types, but wanted to share a list for your review.
- Friends
- Networking with Realtors
- Newspaper
- Banks or Lending Companies
- Lawyers
- Local Accountants
- Foreclosure Websites and Reports
- Sherriff Sales Listing on Websites or Newspapers
- For Sale by Owners
- Nursing Homes
- People in Financial Distress
- Neighbors for Referrals
- Finding Houses Look Vacant and Grass is High
- Families Inheriting Properties They Can Not Use
- Networking with Agencies
- Foreclosure website
- Local Contractors
- FixtoFlip.com
I hope you find this list helps you to discover your next flip!
Dan Dunleavy
President, FixtoFlip Inc
(954) 889-7092
http://www.fixtoflip.com/
The Tools and Resources you need to Fix and Flip Real Estate Profitably!
Other Blog Entries:
Flip Tips: (Flipping Houses) How do I find a Home Inspector?
Flip Tips:(Flipping Houses) Buyers Market, so Why not invest?
Flip Tips (House Flipping) A Newer, Smarter, Flipper
Flip Tips 2. (Getting Connected) Flip Tips (House Flipping or Rehab)
FixtoFlip.com has a New Integration for Adding House Flipping (Rehab) Properties.
Wednesday, April 2, 2008
Flip Tips: How do I find a Home Inspector?
A home inspector can be exceptional at uncovering surprises in a potential house flip. So, don’t take a home inspection lightly! If you are not a qualified general contractor or experienced in home inspections, we recommend you to hire a professional.
Each home inspection service will have an initial cost for their service to identify any minor or major flaws with the property. This is money well spent if it saves you from making a serious financial mistake by selecting the wrong fixer upper or house flip.
Consequently, Flipping Houses requires you to do a full inspection and document all the damages, flaws, or issues, so you can accurately access the cost of repairs.
Here are a few things to consider when selecting your home inspector:
What is your experience in inspecting potential house flip properties?
What do they charge for their service?
Do you have a sample of your report?
What is included with their service?
Do they charge extra for septic inspection?
Where were they trained?
Are they continuing with their education and where?
Are they properly insured? And, by whom?
How long does it take for you to perform your inspection? (If they tell you 1 hour, move on to the next candidate. An average inspection can take approximately 2 to 5 hours depending on the size of the property.)
There are a few good methods for finding the best home inspector. If you are working with a great real estate agent, typically the agent’s home office will have a few referrals of their favorite home inspectors. Or, consider one of these websites to find your next home inspector.
Home Inspections USA: http://www.homeinspections-usa.com/
American Society of Home Inspections: http://www.ashi.org/
HomeInspection.com: http://www.homeinspection.com/
Dan Dunleavy
President, FixtoFlip Inc
(954) 889-7092
http://www.fixtoflip.com
The Tools and Resources you need to Fix and Flip Real Estate Profitably!
Other Blog Entries:
Flip Tips:(Flipping Houses) Buyers Market, so Why not invest?
Flip Tips (House Flipping) A Newer, Smarter, Flipper
Flip Tips 2. (Getting Connected)
Flip Tips (House Flipping or Rehab)
FixtoFlip.com has a New Integration for Adding House Flipping (Rehab) Properties.
Watching The Numbers
Not All Doom and Gloom
Each home inspection service will have an initial cost for their service to identify any minor or major flaws with the property. This is money well spent if it saves you from making a serious financial mistake by selecting the wrong fixer upper or house flip.
Consequently, Flipping Houses requires you to do a full inspection and document all the damages, flaws, or issues, so you can accurately access the cost of repairs.
Here are a few things to consider when selecting your home inspector:
What is your experience in inspecting potential house flip properties?
What do they charge for their service?
Do you have a sample of your report?
What is included with their service?
Do they charge extra for septic inspection?
Where were they trained?
Are they continuing with their education and where?
Are they properly insured? And, by whom?
How long does it take for you to perform your inspection? (If they tell you 1 hour, move on to the next candidate. An average inspection can take approximately 2 to 5 hours depending on the size of the property.)
There are a few good methods for finding the best home inspector. If you are working with a great real estate agent, typically the agent’s home office will have a few referrals of their favorite home inspectors. Or, consider one of these websites to find your next home inspector.
Home Inspections USA: http://www.homeinspections-usa.com/
American Society of Home Inspections: http://www.ashi.org/
HomeInspection.com: http://www.homeinspection.com/
Dan Dunleavy
President, FixtoFlip Inc
(954) 889-7092
http://www.fixtoflip.com
The Tools and Resources you need to Fix and Flip Real Estate Profitably!
Other Blog Entries:
Flip Tips:(Flipping Houses) Buyers Market, so Why not invest?
Flip Tips (House Flipping) A Newer, Smarter, Flipper
Flip Tips 2. (Getting Connected)
Flip Tips (House Flipping or Rehab)
FixtoFlip.com has a New Integration for Adding House Flipping (Rehab) Properties.
Watching The Numbers
Not All Doom and Gloom
Thursday, December 27, 2007
Flip Tips: (Flipping Houses) Buyers Market, so Why not invest?
There are ton more properties for sale then there are buyers. This is one of the best buyers markets we have seen in years. So, what is holding you off from buying your house, investment property or next house flip?
With the excess of properties for sale, you have complete control and can negotiate some truly amazing deals. For example, sellers or banks might be willing to take a much lower offer to move the property, consider paying your closing costs or providing some type of seller assistance. You need consider the number game before the purchase or before you negotiate your deal. But, the timing is ripe for the picking.
Consequently, the real questions are:
Home Buyers: Why aren’t you buying a house today? The prices aren’t going much lower, so why wait.
Investors: Are you looking for a second home in the mountains, lake front or beach? Well, what are you waiting for? There are so many properties for sale in resort areas, so negotiate your deal.
Flippers: Are you looking for your next flip, but nervous on whether to buy? Well, know the numbers and use the right tools to project your expenses, assume a slower resale cycle and account for finished property being completed below the other listings prices in your market. A little hard work and preparation can make the difference between success and failure.
I hope each of you have a Happy Holiday and prosperous New Year!
Copyright © 2007. FixtoFlip Inc. All rights reserved.
Dan Dunleavy
President, FixtoFlip Inc
(954) 889-7092
http://www.fixtoflip.com/
The Tools and Resources you need to Fix and Flip Real Estate Profitably!
Other Blog Entries:
Flip Tips:(Flipping Houses) Buyers Market, so Why not invest?
Flip Tips (House Flipping) A Newer, Smarter, Flipper
Flip Tips 2. (Getting Connected)
Flip Tips (House Flipping or Rehab)
FixtoFlip.com has a New Integration for Adding House Flipping (Rehab) Properties.
Watching The Numbers
Not All Doom and Gloom
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